Webinar: The State of Financial Services Marketing and Financial Education

aaeaaqaaaaaaaaqvaaaajdrhyza1mgi4ltbhmzutngy3zs04ymrlltzhn2fin2vknzi5mgFrom EverFi:

Join our panel discussion with Ginny Franks Vice President of Financial Education and Content Marketing at Regions and Patti Barrow Vice President of Marketing at Suncoast Credit Union for a lively discussion around their experiences with financial education programs and how it fits into their overall marketing strategy.

The majority of banks and credit unions consider financial education as an important part of their marketing strategy according to a recent EverFi survey. Marketing budgets reflect this: more than half of survey respondents indicate they have a dedicated budget for financial education.

EverFi recently published The State of Financial Services Marketing: The Role of Financial Education, a report that details the findings of a survey of 125 marketers at leading financial institutions that highlights trends in marketing priorities across the next year and how financial education fits into their marketing strategy.

Register for this webinar on November 2nd at 1PM EDT and learn:

  • The priorities of +125 bank and credit union marketers
  • How financial education is integrated into consumer marketing
  • How Regions and Suncoast leverage financial education to complete their marketing strategy


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